INTERTRUST GROUP REBRAND
GLOBAL LAUNCH DURING LOCKDOWN

KEEPING A GLOBAL BRAND ONE STEP AHEAD DURING LOCKDOWN

CHALLENGE

Intertrust came to us in late 2019 needing a new brand identity in conjunction with redefining their Vision, Mission and Values. Their existing visual identity, whilst very professional, lacked personality and didn't reflect their status as a global presence or their dynamic personality. It was time to reinvigorate and refine their brand!

SOLUTION

We undertook a series of workshops with Intertrust to redefine their Vision, Mission and Values the outcome of which underpinned the creative process. We delivered a global, dynamic and colourful logo, christened the 'Connected World' marque which was the catalyst for a much more fluid, colourful and organic wider brand identity.

RESULTS

We created a comprehensive set of visual assets, templates and brand guidelines to ensure Intertrust could roll out the new brand across their global network of offices. The identity launched in October 2020, largely online due to the pandemic, but proved an instant success, providing a fresh and positive new direction in difficult times.

THE CONNECTED WORLD MARQUE

We created a globe marque for Intertrust that echoed and substantiated their Mission, Vision and Brand Values: ‘It suggests size and scale. It says that we are everywhere you need us to be. It’s about keeping ahead of the changing world on both a global and local level. It recognises that people are at the heart of international business and celebrates culture, traditions and individuality.’

COORDINATED HEAD OFFICE REFITTING

Working alongside an international office interiors specialist, we provided styling ideas and templates that would be implemented on a global scale – starting with the London and Amsterdam offices.

COMPREHENSIVE DESIGN TEMPLATES

We developed a graphic language of 'ribbons' that echoed the 'Connected World' logo along with a bespoke set of photographic montages. These were allied to a simple, understated look and feel for Intertrust's literature.

LAUNCH DAY ON SOCIAL MEDIA #ourbrandnewday

The new brand identity launched on the 19th October 2020 with a new brand video and lots of fanfare across LinkedIn and Twitter. The feedback was universally positive and really engaged with employees and clients alike.

EMPLOYER BRANDING

Engaging with and retaining staff, along with attracting the best talent, is central to Intertrust's philosophy. We created a slightly different styling and messaging platform for Intertrust's Employer Branding materials but one that was still very much on-brand.

BRINGING THE BRAND TO LIFE

The graphic ‘ribbon’ language we created was always intended to be flexible enough to work in static form and also in animation. Hence, it could ‘flex up and down’ from more complex animations such as on the brand video (above) down to more simple and immediate stings such as on social media.

PRESTIGE BRANDING

The Connected World marque was flexible enough to be colourful and dynamic on the majority of applications and more understated and sophisticated where appropriate. Hence we developed an outline version of the logo which could be debossed or etched on various flagship merchandising items and occasional signage.

A COMPREHENSIVE LIBRARY OF GRAPHICS

We created a comprehensive suite of ‘ribbon’ graphics to complement the Connected World marque in order that the brand had enough flexibility and diversity to stay fresh across multiple touchpoints.

LIKE WHAT YOU'VE SEEN? LET'S TALK.

Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.

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