Faster internet connections, smarter phones & the ‘always on’ world we live in has raised user expectations. Every website is expected to load quickly, be easy to use & provide a positive experience regardless of the size of a business or the sector it operates in. Failing to match these expectations can harm the relationships with clients and prospects.

Is your website built for you or your customers?

These are the areas we believe can make your website really stand out and drive tangible value to your business.

USER EXPERIENCE

Customer centricity is something of a current buzz phrase. When applied to website design it refers to enhancing the usability, accessibility and pleasure that a user experiences when accessing your site.

Source: impactbnd.com

RELEVANCE

You need to quickly demonstrate who your website is aimed at, show content written specifically for them and explain how you could add value. This gives you the best chance of engaging and converting them.

Source: walkerinfo.com

CMS

Marketing teams have never had more channels to manage. Therefore it is important that each channel is as efficient as possible. Choosing the right CMS can streamline your editing, managing & publishing processes.

Source: websitesetup.org

CONVERSION

Conversion rate optimisation is not just for eCommerce and B2C brands. You will be publishing whitepapers, hosting events and trying to book more new business meetings. An optimised site can support all of these.

Source: emarketer.com

VIDEO

A Cisco report stated that video would account for 69% of all consumer internet traffic in 2017. Further to that Hubspot claim 90% of users say that videos are helpful in the decision making process.

Sources: cisco.com – hubspot.com

CONTENT

Content, whether on a landing page, employee bio or an article should focus on value, authenticity and transparency if it is to build trust with your audiences. Relevant and recent content can really boost conversion.

Source: hubspot.com