Celebrating the market at the BIAs

The British Insurance Awards – a night to celebrate excellence in our market, and we’re excited to be one of the Sponsors too! With just over two weeks to go until the British Insurance Awards 2018, the 24 categories cover all areas of insurance, ranging from General Insurance to SMEs, claims specialists to brokers and underwriters to service providers, making this the biggest awards ceremony of its type.

This year, we’re delighted to be making some noise about our sponsorship of the Brand Management Award, so our congratulations go out to the shortlisted finalists:  
Co-op Insurance
ERS
LV=
Pen Underwriting

Brand is at the very heart of our business, so we thought it would be a great opportunity for us to be associated with the Awards and to recognise the importance of branding in an increasingly competitive and dynamic insurance marketplace. 

As customers are much more aligned with brands than ever before, we think it is now accepted wisdom that what a company stands for, how it understands and engages with its customers, and how that brand makes a customer feel is critical in the process of winning and retaining business. We’re delighted that the four shortlisted companies for the Brand Management Award have all heavily invested in their brands, having recognised the value and importance of this aspect of marketing.

Our best wishes go out to everyone attendingthe awards, we hope that all the guests have a successful and enjoyable evening, and good luck to the other shortlisted finalists!